Understand who you want to work with.
Your 'Ideal Client'.
In a world where you have access to over 2 Billion people on Facebook alone there's no reason to spend your time on anybody else.
How do you determine your 'ideal client'?
Well, it's more than just jotting down some demographics.
"Women, age 30-35, income $35,000, two kids, married, college educated"
This is an alright start (I guess), but doesn't actually give you anything to work with.
Instead ask:
"What is my ideal customer passionate about?"
"What are their goals and dreams?"
"What do they read, or watch, or do for fun?"
"Are there certain defining moments that my ideal clients have experienced? Were they laid off? Did they start a business? Did they just have a kid?"
If you've got hazy thinking you're likely to get hazy results.
Bring your ideal client into focus and watch your business take off.
No comments:
Post a Comment